Little Grey Cells is founded to enrich the thinking and exposure of ‘young adults’ from the age of 7 years to 16. With increasing exposure, these young minds need to be guided to the right kind of information. Little Grey Cells is here to simplify mature ideas, which helps them understand and question the way in which things work. Their Life Cards enable children to 'look –> learn –> grow' and the brand constantly strives to assist parents to 'give their child a perspective and give their thoughts a direction.'